Para gerektirmeyen ve paranın da çözemeyeceği, ama mutluluk için çok etkin olan metodlar
İnsanları kırma
Şık, bakımlı, stil sahibi olmak
Sınırlarını ve 'hayır'larını net olarak ve zorlanmadan söyle
İnsanlarla tartışma
Kendin hakkında olumsuzluk yok
Negatif insan ve ortamlardan uzak dur
what changes our behavior and what changes our attitude to things is not actually proportionate to the degree of expense entailed, or the degree of force that's applied.
what is happening in the world is the big stuff, actually, is done magnificently well.But the small stuff, what you might call the user interface, is done spectacularly badly.
"Terminal 5 syndrome," which is that big, expensive things get big, highly-intelligent attention, and they're great, and Terminal 5 is absolutely magnificent, until you get down to the small detail, the usability, which is the signage, which is catastrophic.
So what happens in an institution is the very person who has the power to solve the problem also has a very, very large budget.And once you have a very, very large budget, you actually look for expensive things to spend it on. What is completely lacking is a class of people who have immense amounts of power, but no money at all.(Laughter) It's those people I'd quite like to create in the world going forward.
It wants the world to be the kind of place where the input and the change are proportionate.
Unfortunately, the science is probably closer to being climatology in that in many cases,very, very small changes can have disproportionately huge effects, and equally, vast areas of activity, enormous mergers, can actually accomplish absolutely bugger-all.
That is actually strategy, and I'm not denying that strategy has a role.You know, there are cases where you spend quite a lot of money and you accomplish quite a lot.
Then there are other things that don't cost much and achieve absolutely nothing. That's calledtrivia. But there's a fourth thing. And the fundamental problem is we don't actually have a word for this stuff. We don't know what to call it. Andactually we don't spend nearly enough money looking for those things,looking for those tiny things that may or may not work, but which, if they do work, can have a success absolutely out of proportion to their expense, their efforts and the disruption they cause.
So the first thing I'd like is a competition -- to anybody watching this as a film -- is to come up with a name for that stuff on the bottom right. And the second thing, I think, is that the world needs to have people in charge of that. That's why I call for the "Chief Detail Officer." Every corporation should have one, and every government should have a Ministry of Detail. The people who actually have no money,who have no extravagant budget, but who realize that actually you might achieve greater success in uptake of a government program by actually doubling the level of benefits you pay, but you'll probably achieve exactly that sameeffect simply by redesigning the form and writing it in comprehensible English.
That is actually strategy, and I'm not denying that strategy has a role.You know, there are cases where you spend quite a lot of money and you accomplish quite a lot.
Then there are other things that don't cost much and achieve absolutely nothing. That's calledtrivia. But there's a fourth thing. And the fundamental problem is we don't actually have a word for this stuff. We don't know what to call it. Andactually we don't spend nearly enough money looking for those things,looking for those tiny things that may or may not work, but which, if they do work, can have a success absolutely out of proportion to their expense, their efforts and the disruption they cause.
So the first thing I'd like is a competition -- to anybody watching this as a film -- is to come up with a name for that stuff on the bottom right. And the second thing, I think, is that the world needs to have people in charge of that. That's why I call for the "Chief Detail Officer." Every corporation should have one, and every government should have a Ministry of Detail. The people who actually have no money,who have no extravagant budget, but who realize that actually you might achieve greater success in uptake of a government program by actually doubling the level of benefits you pay, but you'll probably achieve exactly that sameeffect simply by redesigning the form and writing it in comprehensible English.
And if actually we created a Ministry of Detail and business actually had Chief Detail Officers, then that fourth quadrant, which is so woefully neglected at the moment, might finally get the attention it deserves.
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